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Consumer Behavior on International Market 

Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. The book does not cover all the important problems and issues of consumption and consumer behavior on the international market. To create the book useful for students studding at International Business, Psychological Economy, Zwycięzca well Marketing and Management courses were added tasks for individual and group solved in activity table. It allows, however, prepare them Nestor Masa identification, presenting the importance and role that consumers on contemporary global market..


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